Incorporating User-Generated Content Into Your Audience Analysis Strategy

Understanding User-Generated Content User-generated content (UGC) is any form of content created by your audience rather than your brand. This can include social media posts, reviews, blog comments, videos, photos, and more. UGC is a goldmine for marketers because it provides authentic insights into how your audience interacts with your brand and how they perceive… Continue reading Incorporating User-Generated Content Into Your Audience Analysis Strategy