Bloomberg is reporting that the company may cut up to 8% of its staff, or around 300 people, and that the cuts could be announced as soon as this week. As usual these situations are very dynamic, so all of the above could shake out to be different than expected, but we’ve heard plenty of similar rumblings about layoffs for the past few weeks.
In particular, one thing we’ve heard from sources is that the sales teams are in the crosshairs for the layoffs. Slowing revenue growth may be the culprit, especially as alternative platforms like Facebook and Snapchat continue to grow much more quickly.
Hope came in the form of reports that Salesforce, Disney, and others were all looking at buying the company. That added billions of dollars to Twitter’s market cap before being promptly stripped away as soon as it became clear none of the companies were interested. Without an obvious suitor, Twitter’s going to need to figure out a way to be more forward-looking and hopeful to Wall Street. Starting off with Layoffs to make the business more efficient is sometimes where things go.
But it’s still going to come down to actually improving the product. Trolls aside, Dorsey has actually not made any dramatic sweeping changes to the service other than adding more of an algorithmic touch to the feed. And attempts to make it less confusing, like removing contributions to character limits for kinds of media and trying to fix @replies (and “canoes”), still haven’t helped make the service more sticky and attract new users. (There’s also Moments, but that story still hasn’t seemingly played out yet.)
Twitter will report its third-quarter earnings at 4:00 a.m. PST on Thursday. If you want to potentially hear more details about that (or, perhaps, that’s the day they’ll formally announce it), set your alarm clock and grab a cup of coffee. We, too, will be tuning in.