UPDATE: The Big Sur Snapbot is sold out, so if you’re looking to grab a pair, you’ll have to wait for the next popup location.
Spectacles are on sale again, in their second ever pop-up location (the first was at Venice Beach in LA on November 10) – and people in and around Loma Vista near Big Sur state park are the new lucky lotto winners who can now purchase a pair of Snapchat’s Snap-capturing eyewear.
The new location is way more remote than the first, but judging by the example of the Snapbot vending machine’s stint in LA, it should be selling Spectacles through today, and be refilled multiple times provided there’s interest (UPDATE: Snapchat staff on location are apparently telling people in line the vending machine in BIg Sur won’t be restocked today once it sells out). The long lines from Friday, along with high selling prices on eBay that are hitting 20x the original Spectacles spelling price, suggest a lot of people could be looking to pick them up – but the somewhat remote location might make for a very different scene.
The second location indicates that contrary to prevailing theories, Snapchat won’t be making Snapbots available first at big urban centers like SF and New York. Instead, the company seems to want to provoke some interesting road trips with its rollout strategy – something which may, in part, be driven by Spectacle inventory scarcity, but which also finds with its brand advertising, wherein beautiful millennial take beautiful road trips while enjoying the social app.
The Snapbot is at The Big Sur Bakery according to people on Twitter, so you can also carbo load while you’re picking up some Specs.