Facebook’s ad ambitions are expanding to encompass Internet-connected TVs — it will be conducting a test of its ad network on Apple TV and Roku next week.
Other online ad companies (including TechCrunch-owner AOL) have explored TV advertising already. In Facebook’s case, the company will use Facebook data to target ads for A+E and Tubi TV — basically, what the Facebook Audience Network already does for websites and mobile apps.
It sounds like this really is just a limited test. They will be US-only, and will not involve real ad campaigns, but rather house ads and public service announcements.